Circus is a classic pop magazine which has gone through numerous changes in focus over the past four decades. It got its start at the height of the British Invasion, in 1966, as
Hullabaloo magazine. Founded by Gerald Rothberg, who remains the publisher/editor-in-chief more than 30 years later,
Hullabaloo became
Circus in March of 1969. Jimi Hendrix graced that first cover. In its initial 15 years the mag was famous for full color, pull-out centerfold posters, many of which are desirable collectibles. (
CBub)
Hullabaloo had 23 issues in total, Oct 1966 - Feb 1969.
Circus had 33 issues in total, Mar 1969 - Feb 1972.
Hullabaloo launched in 1966 (the decade's pivotal year), and successfully managed to renew itself at the same moment (March 1969) that its predecessor and early competitor
TeenSet folded in disarray over its own identity. (
BeatBooks)